Straight from the market in la Demo, to you!! Dia del Cariño is similar to Valentines Day, but (I personally think) is a better version than the one in North America. Here in Guatemala, we celebrate with everyone who we love…our parents, friends, partners, siblings, coworkers and the like. There can be a romantic feeling to the day, but when EVERYONE is celebrating, less people are likely to feel left out. I like it!